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Designers, Decorating & More!

MEDIA TIP SHEET - DESIGNERS, DECORATING & MORE! DAY 7: EXTREME MAKEOVER: HOME EDITION - MONTGOMERY

Montgomery, AL (February 22, 2009) – Be ready for lots of excitement on the “Extreme” site today as the “Extreme Makeover: Home Edition” designers put their special touches on the house. Today the “Extreme” designers are adding those extra special elements that will make the Jordan’s new home truly their own. Ty Pennington and the rest of the Extreme design team including: Paul DiMeo, Eduardo Xol and Tracy Hutson will be working around the clock to add the finishing touches to the home before it is revealed to the family tomorrow. Today, all furniture, special design elements and a few surprises will be added to the home. Don’t miss your chance to see the designers of Extreme Makeover: Home Edition in action. There’s only one day left before the house is revealed to the Jordan family so be sure and come out and show your support! Spectators are encouraged to bring signs of encouragement for the “Extreme” team and volunteers!

Location:

The location of the Jordan family home is 5336 Ira Lane, Montgomery, AL 36108.

Blood Drive:

As a part of this Extreme event, there will be a LifeSouth blood mobile located at Eastside Grille, 6667 Atlanta Highway on the following days: 2/18 from 11:00 a.m. – 7:00 p.m., 2/20 from 11:00 a.m. – 7:00 p.m., 2/21 from 11:00 a.m. – 7:00 p.m., 2/22 from 10 a.m. – 2:00 p.m., 2/23 from 11:00 a.m. – 7:00 p.m.

Food Drive:

Spectators are asked to bring a can of food as their admission ticket to the site. Canned goods will be donated to the Montgomery Area Food Bank.

General Information:

The media is welcomed and encouraged to be on-site daily to cover this Extreme build. The PR department is here to answer your questions, make your job easier and provide you daily with updated information and story ideas. This is a community-driven effort and we thank you in advance for your participation and partnership.

- Recommended media hours on-set are daily, February 16th – February 23rd from 8:00 a.m. – 8:00 p.m. (special arrangements must be made for coverage outside of these hours).
- Daily media alerts will be sent electronically and will also be available on location.
- Media ID is required at all times on location.
- Please keep in mind that this is a closed construction site. Safety is of utmost importance and all rules must be followed.

Park & Ride:

Media, VIP, and volunteers are to park at the parking lot at Hodges Warehouse. From there, media will shuttle to the location and proceed directly to the check-in tent. ALL media must go through the check-in tent daily for access to the site.

Media Badges:

Media badges will be distributed to valid members of the media at the check-in tent. Media Badges must be clearly displayed at all times. At the tent, each media representative will be required to show station/publication credentials and photo ID in order to obtain a media badge.

Media Tent:

The Media tent will be open daily from 8:00 a.m. - 8:00 p.m. The media tent is your front row access to the build. Please be advised that all media are required to stay in the media tent for their coverage. They are never allowed to be part of construction, volunteer or walk into the house during the build or until after the airdate.

Clothing Rules:

Media, volunteers, and subcontractors must wear closed toe shoes at all times.

Interviews:

Interviews with the builders, designers and project managers are an excellent way to supplement stories with visuals and human interest angles. Interviews can be scheduled through the duration of the project. All interviews must be scheduled through the media contacts (listed above). The PR team will do their best to schedule interviews with who you need, when you need them but please keep in mind that this is a busy construction site and everyone involved is in a race- against time to complete the build; your patience and understating is appreciated! Attempts to interview on-site without permission will result in loss of access to the site.

Live Shots/Satellite Trucks:

Please note that space will be limited at the construction site. The ability to do live shots will depend on space available. We will do our best to accommodate but please keep in mind this is a closed construction site.

Updated information will be available daily on www.aronovhomes.com. We look forward to working with you. Please do not hesitate to call us with any questions or concerns you may have.

About EMHE

“Extreme Makeover: Home Edition,” which has won back-to-back Emmy Awards as Best Reality Program (non- competitive), is entering its 6th season on ABC. The program is produced by Endemol USA, a division of Endemol Holding. Anthony Dominici is the executive producer; and David Goldberg is the president of Endemol USA. The show airs on Sundays (7:00-8:00 CST), on the ABC Television Network.

About Aronov Homes

For over half a century, the Aronov name has been synonymous with quality real estate in the Southeast. Aronov's founder, Aaron Aronov, first began building single-family homes in the early 1950s. Since that time, the hallmarks of every Aronov project -- craftsmanship, attention to detail, and excellent value -- have remained the same.

Since its founding in 1952, Aronov has grown to be the largest privately-held fully-diversified real estate company in the Southeast. In addition to developing neighborhoods and building the finest quality homes, Aronov develops, leases and manages a large number of shopping centers, apartment communities, and office buildings throughout the Southeast, as well as offering a full line of commercial and personal insurance products. For more information about Aronov Homes, visit www.aronovhomes.com. For more information about Aronov Realty Management, Inc., visit www.aronov.com.

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