Aronov News

Extreme Construction Continues

MEDIA TIP SHEET - EXTREME CONSTRUCTION CONTINUES DAY 5 & 6: EXTREME MAKEOVER: HOME EDITION - MONTGOMERY

Montgomery, AL (February 20, 2009) –Be prepared for lots of hustle and bustle as Aronov Homes and their team of volunteers are hard at work making sure this dream home is completed in time for the Jordan family’s return. Prepare to be amazed as framing is completed, and plumbing and electricity are installed in just a matter of hours.

Other highlights for the next two days will include the completion of tile, flooring, painting and appliances. Don’t miss your chance to be a part of this “Extreme” build. Bring your entire family and make a sign to show your encouragement for this amazing project and the hundred of volunteers donating their time and talents. Don’t miss out, there are only four days left until the house is complete!

Aronov Homes is pleased to announce that they have started a “House Fund” campaign to pay off the Jordan family’s existing mortgage on their original home. We encourage the entire community to get involved and remind everyone that no donation is too large or too small. Donations can be made in the following ways:

- Online Donations The community can make donations direct to the Jordan family house fund via www.aronvohomes.com. Just click on donate and you will be directed to a PayPal account. Please note that 100% of donations will go directly to pay off the mortgage.
- Fill the Bucket Aronov Homes team members will be taking donations daily on site in the spectator area. Spectators can “fill the bucket” with change, cash or checks that will go direct to the Jordan family mortgage fund. “Extreme Supporter” stickers will be handed out to all those that make a donation.

Location:

The location of the Jordan family home is 5336 Ira Lane, Montgomery, AL 36108.

Blood Drive:

As a part of this Extreme event, there will be a LifeSouth blood mobile located at Eastside Grille, 6667 Atlanta Highway on the following days: 2/18 from 11:00 a.m. – 7:00 p.m., 2/20 from 11:00 a.m. – 7:00 p.m., 2/21 from 11:00 a.m. – 7:00 p.m., 2/22 from 10 a.m. – 2:00 p.m., 2/23 from 11:00 a.m. – 7:00 p.m.

Food Drive:

Spectators are asked to bring a can of food as their admission ticket to the site. Canned goods will be donated to the Montgomery Area Food Bank.

General Information:

The media is welcomed and encouraged to be on-site daily to cover this Extreme build. The PR department is here to answer your questions, make your job easier and provide you daily with updated information and story ideas. This is a community-driven effort and we thank you in advance for your participation and partnership.

- Recommended media hours on-set are daily, February 16th – February 23rd from 8:00 a.m. – 8:00 p.m. (special arrangements must be made for coverage outside of these hours).
- Daily media alerts will be sent electronically and will also be available on location. 
- Media ID is required at all times on location.
- Please keep in mind that this is a closed construction site. Safety is of utmost importance and all rules must be followed.

Park & Ride:

Media, VIP, and volunteers are to park at the parking lot at Hodges Warehouse. From there, media will shuttle to the location and proceed directly to the check-in tent. ALL media must go through the check-in tent daily for access to the site.

Media Badges:

Media badges will be distributed to valid members of the media at the check-in tent. Media Badges must be clearly displayed at all times. At the tent, each media representative will be required to show station/publication credentials and photo ID in order to obtain a media badge.

Media Tent:

The Media tent will be open daily from 8:00 a.m. - 8:00 p.m. The media tent is your front row access to the build. Please be advised that all media are required to stay in the media tent for their coverage. They are never allowed to be part of construction, volunteer or walk into the house during the build or until after the airdate.

Clothing Rules:

Media, volunteers, and subcontractors must wear closed toe shoes at all times.

Interviews:

Interviews with the builders, designers and project managers are an excellent way to supplement stories with visuals and human interest angles. Interviews can be scheduled through the duration of the project. All interviews must be scheduled through the media contacts (listed above). The PR team will do their best to schedule interviews with who you need, when you need them but please keep in mind that this is a busy construction site and everyone involved is in a race- against time to complete the build; your patience and understating is appreciated! Attempts to interview on-site without permission will result in loss of access to the site.

Live Shots/Satellite Trucks:

Please note that space will be limited at the construction site. The ability to do live shots will depend on space available. We will do our best to accommodate but please keep in mind this is a closed construction site.

Updated information will be available daily on www.aronovhomes.com. We look forward to working with you. Please do not hesitate to call us with any questions or concerns you may have.

About EMHE

“Extreme Makeover: Home Edition,” which has won back-to-back Emmy Awards as Best Reality Program (non- competitive), is entering its 6th season on ABC. The program is produced by Endemol USA, a division of Endemol Holding. Anthony Dominici is the executive producer; and David Goldberg is the president of Endemol USA. The show airs on Sundays (7:00-8:00 CST), on the ABC Television Network.

About Aronov Homes

For over half a century, the Aronov name has been synonymous with quality real estate in the Southeast. Aronov's founder, Aaron Aronov, first began building single-family homes in the early 1950s. Since that time, the hallmarks of every Aronov project -- craftsmanship, attention to detail, and excellent value -- have remained the same.

Since its founding in 1952, Aronov has grown to be the largest privately-held fully-diversified real estate company in the Southeast. In addition to developing neighborhoods and building the finest quality homes, Aronov develops, leases and manages a large number of shopping centers, apartment communities, and office buildings throughout the Southeast, as well as offering a full line of commercial and personal insurance products. For more information about Aronov Homes, visit www.aronovhomes.com. For more information about Aronov Realty Management, Inc., visit www.aronov.com.

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