Aronov News

At Home, the Home Décor Superstore, Coming to Eastdale Mall

Montgomery, AL (November 16, 2016) – Aronov Realty management announced today that At Home, the home décor superstore, will open their first Montgomery location at Eastdale Mall. The more than 104,000 square foot store is under development in the former Sears location at the mall. The Montgomery location of At Home, the big box specialty retailer with more than 100 stores across the country, is expected to open in early 2017.

At Home is focused on providing customers with the broadest assortment of home décor products to suit any style, any budget, for any reason to redecorate. The retailer will offer more than 50,000 items throughout the store – including wall art and decorative accents, rugs, housewares, home textiles, table top décor, patio furniture, home furnishings, seasonal and holiday décor and more.

“We look forward to helping Montgomery residents affordably create homes that reflect their unique personality and style,” said Norm McLeod, Chief Development Officer for At Home. “We are excited to be a part of the community.”

“At Home is a very desired retailer for communities throughout the country,” said Owen Aronov, president of Aronov Realty Management Company. “We are delighted they have selected Montgomery and Eastdale Mall for their new location.”

To make way for Eastdale Mall’s newest anchor, the old Sears space will be transformed into a bright new shopping environment for the city’s best selection of home décor items.

“We are delighted that the ownership of Eastdale Mall has landed such a quality retailer as an anchor,” stated Mayor Todd Strange. “The fact that At Home would choose to enter the Montgomery market validates the positive trends we are seeing for our economy, and we look forward to the success they will have in our community.”

About Eastdale Mall:

Eastdale Mall is a 964,717 square foot regional mall located at the intersection of Eastern Boulevard and Atlanta Highway in Montgomery, Alabama. Eastdale Mall is the only enclosed shopping center in the region with 90 specialty retailers and eateries and is anchored by JC Penney, Belk Women, Belk Men & Children, Dillard’s and At Home. For leasing information at Eastdale Mall, contact Steve Wallace at 334-277-1000 or

About At Home:

At Home, the home décor superstore is focused on providing customers with the broadest assortment of home décor products to suit any style, at any budget, for any reason to redecorate. With a wide assortment of 50,000 items throughout our stores, At Home enables customers to express themselves and create a home that reflects their personality and style, in ways big and small. At Home is headquartered in Plano, Texas, and currently operates 115 stores in 29 states. For more information, visit the company on or find us on Facebook (AtHomeStores), Instagram (AtHomeStores) or Pinterest (AtHomeStores).



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